Everything You Need To Know About Guest WiFi & WiFi Marketing
What It Means & Why You Need It
How many times a day do you check your phone?
You’re probably reading this on your phone right now.
Whether it’s a whatsapp group with friends, social media platforms or browsing for train times or opening hours, we live in a world where we are constantly checking our phones.
And it’s showing no signs of slowing down. A recent study found that the average Brit checks their phone 28 times a day. That's at least once an hour. These sorts of statistics demonstrate the modern reality of our dependance on our phone and the likely struggle most of us would feel without our smartphones.
With smartphones considered an essential part of modern life and the need to check them regularly second nature for most users, how can business' turn this into a sales opportunity?
Your WiFi network could be the most underutilised sales person in your business.
We’ve broken guest wifi down to give you the full round up on why you need it, what it means and how you can use it to get more customers through the door.
What Is Guest Wifi?
Connecting to a wifi network is nothing new.
Guest WiFi eradicates the need for long, unmemorable passwords and provides businesses and their customers with a seamless way to connect to the internet and with each other.
Think of it as a two way street.
You get customer data for remarketing campaigns and they get to go online and talk about how fantastic their experience in your venue was.
Why Have Guest Wifi?
If customers are going to log on to your network you want to make sure you know who they are and perhaps more importantly how you can contact them again to make sure they return. Booking systems are great for collecting data but for those larger bookings you are only going to get one name attached to the party. Once you’ve got customer data, things start getting really interesting.
Wifi data capture and social media are a match made in marketing heaven. Facebook has sophisticated, built-in features that help businesses and marketers develop clear strategies for their campaigns. Using your customer data and wifi analytics means you can determine your existing audiences’ preferences and behaviour. You can then use that data to create new targeted audiences based on your own real customers.
There are also additional strategies to employ using Facebook technology. After generating new targeted audiences, marketers can use Facebook’s testing features. Wifi social media marketing is a powerful tool that allows you to cost effectively reach existing customers and create a whole new audience of customers based on real people, who might not know how great your business is, yet.
Why Won’t My Guest Wifi Work?
One thing to bear in mind with adopting this type of technology is infrastructure. Can it cope with all your customers logging on? Do you often have issues with the internet dropping in and out? Its an important point to consider because if you are offering customers free wifi you are going to want it to work for them. Check out our page on internet connectivity and find the right connection for your business.
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